A study on the impact of branding on the buying behaviour of customers in UK - Dissertation Example

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Branding in a nut shell involves every aspect that enables customers to easily recognize particular product or services from the market and this may ...........

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A Study On The Impact Of Branding On The Buying Behaviour Of Customers In UK

Branding in a nut shell involves every aspect that enables customers to easily recognize particular product or services from the market and this may be logo or image of the firm. As the level of competition has increased in almost all industries, branding has become major strategy to attract more number of customers, build loyalty, improve customer recognition and recall etc. Branding is also an effective strategy to build buying behaviour of customers. In light of the above fact, the present study researched on the impact of branding on the buying behaviour of customers and a comparative analysis between Samsung and Apple was conducted.This study opted for positivism research philosophy and deductive approach and collected qualitative and quantitative data. The researcher chose exploratory design for this study and data was collected using primary and secondary data collection methods. This study used case study and

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A Study On The Impact Of Branding On The Buying Behaviour Of Customers In Uk
Branding in a nut shell involves every aspect that enables customers to easily recognize particular product or services from the market and this may be logo or image of the firm. As the level of competition has increased in almost all industries, branding has...
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