A critical analysis on the impact of brand identity on customer loyalty - Dissertation Example

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In addition to the quality of the product of service, the brand identity has significant bearing on a customer’s opinion of a brand. The ...........

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A Critical Analysis On The Impact Of Brand Identity On Customer Loyalty

In addition to the quality of the product of service, the brand identity has significant bearing on a customer’s opinion of a brand. The expression of a brand through visual presentation, personality and values has the ability to influence the perceived quality, trustworthiness and satisfaction experienced by customers. This research was conducted to study the impact of brand identity on customer loyalty, through a case observation of the UK fashion retail brand, Burberry. Despite being a reputed and historical brand, Burberry underwent a crisis of brand identity at the end of the last millennium which forced 

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A Critical Analysis On The Impact Of Brand Identity On Customer Loyalty
In addition to the quality of the product of service, the brand identity has significant bearing on a customer’s opinion of a brand. The expression of a brand through visual presentation, personality and values has the ability to influence the perceived quality, trustworthiness and...
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