A critical analysis on the impact of brand extension strategy on brand equity - Dissertation Example

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Brand embodies the perception of customer with regard to an organization and hence different strategies are adopted to strengthen its components. Evidence-based studies have ...........

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A Critical Analysis On The Impact Of Brand Extension Strategy On Brand Equity

Brand embodies the perception of customer with regard to an organization and hence different strategies are adopted to strengthen its components. Evidence-based studies have revealed that organizations that fail to comprehend this fact are at stake due to the intense competition in the marketing world. The purpose of the study is to assess the role of brand extension in building brand equity and the researcher has considered the leading FMGC brand, Procter &Gamble. To consolidate knowledge on how brand equity can be leveraged by brand extension strategies, researcher has adopted appropriate research techniques. The research was initiated by the use of exploratory purpose and thus augmented the research with broadened information regarding different theoretical aspects of brand extension and brand equity. Interpretivism has been set as the fundamental philosophy of the research and the approach entailed the research was inductive. Both these research schemes

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A Critical Analysis On The Impact Of Brand Extension Strategy On Brand Equity
Brand embodies the perception of customer with regard to an organization and hence different strategies are adopted to strengthen its components. Evidence-based studies have revealed that organizations that fail to comprehend this fact are at stake due to the intense competition in the marketing...
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A Critical Analysis On The Impact Of Brand Extension Strategy On Brand Equity
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38 pages (14400 words) Essay
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