Flexible working arrangements can be regarded as the resultant of technological advancements and changes in the social and cultural aspects. As it sets provisions for balancing work life, it has become the focal point of UK marketing world. Researchers have tried to explore its myriad benefits and potential backlashes. However, multilevel dimensions of flexible working arrangements have not been comprehended in enhancing the level of motivation of workforce (Cañibano, 2011). This study intends to explore the interdependence of these variables and this chapter provides the backdrop of the study. Researcher will consider Ernst & Young, an accounting firm in UK as working arrangements in financial sector is crucial in raising the service quality of employees.
The knowledge on the research question will be further enhanced by developing rationale and establishing the purpose and significance of the study. Researcher will