Employee have prominent role in influencing the productivity and profitability of the organization. Effective employee engagement improves organizational profitability whereas disloyality of employees adversely affected organizational performance. Thus the study assesses the impact of employee engagement on organizational profitability. Sports Direct is a leading sports goods retailer and which implement various employee engagement practices for improving company performance. However, currently, the firm faces many employee issues and which negatively influences the sales and profitability of Sports Direct. So, the study focuses on the case of Sports Direct in UK.