“a critical analysis of competitive intelligence strategies and its impact on market share - a case study on vodafone, uk”.
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“A critical analysis of competitive intelligence strategies and its impact on market share - A case study on Vodafone, UK”. AIM OF PROJECT This project is aimed to identify the impact and importance of the competitive intelligence strategies on the company’s market share using Vodafone UK case study as Example Company OBJECTIVES OF PROJECT The study objectives are described below: To study the importance of competitive intelligence to the companies To review different competitive intelligence strategies used across companies To identify the impact shown by competitive intelligence on market shares of company To examine the competitive intelligence of Vodafone, UK To recommend competitive intelligence strategies to Vodafone, UK RESEARCH QUESTIONS OF PROJECT Why competitive intelligence is important for companies in the market? What competitive intelligence strategies are being used by Vodafone UK? RESEARCH ISSUE AND RATIONALE Competitive intelligence refers to the process collating and evaluating information regarding the strengths, weaknesses and competencies of rival companies (Adidam, Banerjee and Shukla, 2012)