Rarely, in business the person has reached the dimensions of Richard Branson. His, name has already become the byword for steadfast principles, unflagging determination, as well as far-sight in innovations. He is one of the most famous, well-known and undoubtedly one of the most controversial persons in England. He has reached enormous eminence not only as a businessman, but also as a public figure.
Suffice to say that according to some observers R Branson might have influenced the voting preferences of British electorate more than the Leader of Liberal Democrats. (According to the poll of An IoS/Sunday Mirror MORI more than 5.8 people, during the election campaign of 1997, were influenced by the voting preferences of Richard, 36 percent of the readers of Financial Times said that their decision would be influenced by Richard choice. (The Independent Sunday, April 13, 1997 p19. Title: Election 1997: Taking Branson seriously.(Features) Author: Stephen Fay).